MTV “House of Style” Makes a Come BackWritten by Jennifer Niejadlik 30 July 2012
Supermodel Cindy Crawford's fashion series “House of Style” is making a come back to cable TV. But if she will be the host again has yet to be revealed.
The cutting edge show from the 1990’s is responsible for propelling stars such as Naomi Campbell and Linda Evangelista into the supermodel category. Molly Sims, Rebecca Romjin, Amber Valletta, Shalom Harlow, and Daisey Fleuntes also had their turn at hosting the style show. The show focused on fashion, the lives of models, the modeling industry, and controversial topics such as eating disorders.
The cult series also launched the careers of some of the biggest designers in the industry, including John Galliano and quickly became an obsession for any fashionista.
MTV has now confirmed the show is coming back. "One of my best memories of House of Style host Cindy Crawford was when she took Duran Duran shopping at Sears. She didn't feel pressure to be the cool person," MTV Digital VP of Production Sophia Rai told fashionista.com.
The series was so successful thanks to its winning combination of humor, music and design as well as showing backstage peeks at the mayhem of modeling.
Insiders say prior to the revamped show, which begins later this year, the channel will air the best of bits of the original series, “House of Style”.
The format of the new show will stay roughly the same but it will be updated to appeal to a modern audience.
"We do want to go backstage with models, and the people that we talk to have such a fondness for the show that they want to be involved," explained Sophia, "but the original series didn't just cover the convergence of music and fashion, it also featured architecture, design. We want to do that, too."
"House of Style is deeply rooted in celebrating and drawing energy from our audience's mix-and-match love of fashion, music and pop culture," said Dave Sirulnick, executive vice president of MTV News and Docs. "Today's fashion is dipped in the past. Every young person we've talked to about where they're getting their fashion inspiration, it's the late '80s, the '90s. It makes sense, a good 15 years has gone by. So we realized we had this amazing treasure trove, and we developed the House of Style archive."
MTV “House of Style” originally launched January 1, 1989 and aired for eleven years. The new host of House of Style will be revealed at the MTV Video Music Awards in September.
The show's shooting schedule coincides with New York Fashion Week, but will debut officially in the US on October 9.
Jennifer Niejadlik is fashion writer for IACN, a monthly newspaper distributed in Rochester, NY and has a fashion blog on www.consortpr.com She is also a film producer for “Before the Dawn Productions”. She is currently producing the horror film “Malibu Massacre” written by Matt Michnovetz. Jennifer is also the Executive Producer for the sci-fi war trilogy drama “Rise of an Exile” to be Directed by Mark Hamill. She screened a promo trailer for “Rise of an Exile” at the 64th Cannes Film Festival that has received wide anticipation. She acted as a reporter in the film, “Life is an Art” that showcased at the 63rd Cannes Film Festival in 2010.
In addition to her film work, Jennifer has worked in television news for more than a decade. Jennifer’s television credits include producing a segment that aired on The Travel Channel, “Grand Castles in America”. Prior to that, she worked for CBS News for seven years. During her time at CBS, she produced entertainment stories such as 7th on 6th Olympus Fashion Week in New York City, and interviewed celebrities such as Johnny Depp, Juiette Binoche, Jude Law, Susan Sarandon, Mick Jagger, Sigourney Weaver, Adrian Brody, Tom Hanks, Pierce Bronsnan, Selma Hyak, Al Pacino, and Hillary Swank at various film junkets for their roles in newly released movies. In addition to covering all the glitz and glamour, Jennifer worked for the newsgathering service for CBS News. On a daily basis, she produced hard news stories for the network’s affiliates to use in their local newscasts. She also worked around the clock to accommodate foreign news clients with their coverage of the 9-11 attacks on the World Trade Center, the war in Afghanistan, Iraq, two U.S. presidential elections, and the funeral of President Ronald Reagan. Prior to that Jennifer worked for WPRI-TV, the CBS News affiliate in Providence, RI where she field-produced coverage of John F. Kennedy Junior’s tragic plane crash from Martha’s Vineyard.
She graduated from Emerson College with a B.S. in Communications with a journalism concentration in Boston, Massachusetts in May of 1995. Jennifer was born in Newport, Rhode Island and currently resides in Amsterdam, Holland.Website: www.consortpr.com/
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