Why was Prince Harry photographed nude when all the latest and greatest fashions were in Las Vegas? Last week PROJECT was in full effect at Mandalay Bay. The fashion expo that happens twice a year was packed with celebrities, parties and of course fabulous apparel. Big name brands including Addidas, BCBG Max Azria, Dr. Martens and Lacoste were all under one roof.
W Magazine partnered up with The Cosmopolitan hotel and 40 year old tennis brand Boast, had a poolside party at Marquee that inlcuded a runway presentation produced by Boast Creative Directors, Andy Spade and Minnie Mortimer. A full-scale photo studio by Sandbox Studio was set that included hair and makeup stylists, models and photographers. Brands were able to get products professionally shot with Ford Models, while attendees received portraits.
This year's PROJECT Show included The Blogger PROJECT curated by PROJECT’s correspondent, Marcus Troy. It hosted 10 of the best fashion bloggers. The bloggers were on-site, covering the entire show. PROJECT will be visiting New York City in the summer of 2013.
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