Judging from the up to the second tweets from the DVF Fall 2013 collection guests, it was a disco inferno with the Theater at Lincoln Center looking more like Studio 54 than a fashion show. To be completely honest, it looked like they just pulled from the fabulous closet of Ms. von Furstenberg and called it a day.
Beautiful jumpsuits and matching separates, pops of color and the famous wrap dress in many varying styles. A color palette of orange, pink, red and electric blue said it all. Models were given flowing voluminous hair and the perfect pink lip a la Charlie’s Angels.
Animal print was everywhere! Large and small prints layered, mixed and matched to add drama when paired with metallic leather and reptile. A bold black and white print particularly stuck out in a sheer top and matching pant.
As for accessories, it is difficult to craft a shoe to compete with such strong looks, so DVF chose simple T-strap round toe heels in matching prints and solids. Let’s face it, all the sexy and all the attention is up top anyway. A kimono style leather belt gave a nod to the southwest cool of the same 1970’s era paired with great day and evening looks.
Writer Credit: Cherise Luter
Photographer Credit: Melissa Shea
At first thought, fashion and video gaming seem to be a more awkward couple than Mary-Kate Olsen and Olivier Sarkozy. But many big players in the fashion industry have decided that interactive gaming is the next step for their digital strategies, Women's Wear Daily reports.
“Gamification in fashion presents an enormous opportunity to communicate with and deeply engage loyal consumers,” James Gardner, founder and chief executive officer of Createthe Group, told WWD. “Fashion is itself a game, after all.” First of all, we love that "gamification" is a word now. And with games like Farmville garnering 38 million "likes" on Facebook, it seems pretty logical that the fashion world wants a piece of that pie.
Most fashion companies have already entered the digital sphere with websites, editorial content, mobile commerce and social media outreach, so this new engagement tactic is a way that brands are hoping to increase loyalty.“When you reward a customer based on the success of their actions, the value and the perception from that consumer increases, thereby maintaining brand image,” Macala Wright, digital marketing consultant, founder and ceo of Why This Way and editor in chief of FashionablyMarketing.me, told WWD.
DKNY, known for its active social media presence, has partnered with Fashion Week Live for their Facebook game where players can launch their very own fashion career, racking up points to win digital DKNY clothes (no, not real ones), virtual apartment upgrades and respect from their peers ("just like in real life"). The game is set to launch Monday.
Many other brands have also pooled their digital efforts to launch games or more interactive sites for their customer bases, including Nike, Norma Kamali and Aldo. According to the Entertainment Software Association, adult women make up 47% of the game-playing population and represent a greater portion than boys age 17 or younger. And this demographic is only growing.
We don't plan on jumping on the bandwagon just yet, especially since brands have been trying to cash in on gaming for the past few years without much success (Project Runway's Ninetendo Wii game comes to mind). But we never like to say never. Do you think fashion video games are finally going to be a thing?
Planet Fashion News & Events