Miami Swimwear Fashion Week is becoming a week long festival for cool people. It's not as crowded as Art Basel in December but it is having the same kind of cache that Basel did 3 or 4 years ago before Basel became the over saturated mardi-gras that it is now. In other words Swim Week is hot! Even a few years ago swim week was mostly just Mercedes Benz Swimwear Fashion Week at the Raleigh Hotel and the 4 day long Swimwear show for buyers at the convention center. Now the entire South Beach is taken over by events. Every trendy hotel has a fashion show or event (W Hotel, SLS, Soho House). Funkshion, the Miami based fashion week has its own fashion week tents set up with emerging designers showcasing everyday.

Planet Fashion even has an annual event at the Ritz Carlton showcasing designers featuring Amour Luxury Swimwear from Colombia and Chio from Milan.

Here is a quick run down of highlights for the week:

Omega Watches showcasing luxury waterproof watches had had a fun event at SLS early in the week. Chris Bosh from the NBA championship Heat team made an appearance.

La Perla the Lingerie specialists had a fun cocktail party and swimwear presentation at Soho House.

Vanessa Simmons, Hip-Hop royalty, Russel Simmons niece debuted her bedazzled collection at the Raleigh which for whatever the reason took place at 11:30 at night.

Oakley had a fashion show and party at SLS that was probably the best party of the week. It was model overload. Nick Cannon DJ'd and was amazing. Lil' Jon passed through.

Mercedes Benz fashion week: The trend of one pieces, geometric shapes and in general suits that are more covered up continues. A lot of the collections seem to skew older, possibly because of the price point.

Our Favorites:

Mara Hoffman

Vitamin A

Lisa Blue

Delores Cortes