What happens when you mix a creative photographic talent with an up and coming womenswear brand? A cool advertorial that would normally be out of reach for a start up brand.

Huxton’s first video was created by James Beattie over just two days, in a tiny studio with zero budget. Without the plethora of models, glamorous location and large budget normally at the disposal of larger fashion names, Huxton’s video stands alongside the fashion giants in a credible way. Beattie and Huxton prove that all it takes is a good idea and an element of creativity to make a fashion video that could easily blow the majority of other films out of the water.

Huxton was founded in 2011 by Joanna Lingham and Rebecca Pickard. Inspired by the idea of Clarissa Pinkola Estes that wolves and women are relational by nature, the wolf became the perfect symbol to represent our brand. Wolves are “possessed of great endurance and strength, they are deeply intuitive, fiercely stalwart and very brave”

The stories of Estes which speak of discovering one’s instinctual self were so resonant that they became the catalyst for the beginnings of Huxton and this wolf-like female strength is ever present in the essence of our designs. From bold colours to stunning prints, micro minis to floor-sweeping maxis, we create clothes for women who want to stand out. Check out the full collection at the Huxton website.

We love this hot new video shot in our home away from home Cannes, France.

A joint collaboration with rock / ambient / experimental band MONO (monoishere.com),

Legend by evosiastudios.com takes you on an epic 12 minute visual and aural journey through Iceland's breathtaking landscapes during the time of the midnight sun.

The film travels across Iceland, from the floating blue icebergs of Jokulsarlon's glacial lagoon to the steaming geothermic vents of Myvatn, the colorful mountains of Landmannalaugar to the breathtaking sunsets on Snaefellnes Peninsula, and the barren volcanic landscapes of Askja to the vast fields of lupin near Husavik.

Legend was shot over a 2 week period in June 2012 when the sun barely sets below the horizon and you never see darkness. It was filmed completely in 5K resolution using Canon full frame DSLRs on motion timelapse equipment from Kessler Crane.

Mono's score of the same name, Legend, is from their upcoming album "For my parents". Its edgy cinematic and epic quality helps describe Iceland - a breathtakingly beautiful yet unforgivingly dangerous place.

Claire Boucher better known by her stage name Grimes, is a Canadian artist and music video director. A native of Vancouver, Grimes began recording experimental music while attending college in Montreal, where she became involved with the underground electronic, indie rock and industrial music scene.

It's pretty impressive to watch her one-man-band routine, at one point tucking the mic into her chin so she can play two different synths at the same time. Grimes is touring in Europe now, but she’ll be coming stateside this fall. Watch the Fallon performance below.

Grimes Debut on Late Night with Jimmy Fallon singing "Genesis"

Grimes - Oblivion

Grimes ft Deniro Farrar - "Genesis" (Ryan Hemsworth Remix)

Mr. do-it-all James Franco adds directing a 7 For All Mankind video, starring Lily Donaldson, to his long list of accomplishments, including Playboy columnist, actor, PhD student, and painter. (Mom might say he's quite a catch!)

Take a look at this behind-the-scenes film of Franco shooting Donaldson and other models as they go from a cemetery to a classic theater. The split screen shots keep the cinematography interesting, not that you'll need much help to stay enthralled with the charismatic Franco.

Read the full story at Elle