Christian Louboutin shoes are known for two things: bearing those iconic red soles and being incredibly expensive.
So it should surprise no one that women desirous of their own Loubs yet lacking the cash are taking matters into their own hands literally. As the Telegraph reports, sales of glossy red paint have risen dramatically in just one year, with U.K. chain Homebase claiming it's because women are painting their own shoe soles red.
Women are coming in to buy red paint and even asking how best to apply it. One Homebase store manager confirmed to the Telegraph, "They have also asked staff for tips on how to paint on leather or rubber."
Should they find paint too messy, Louboutin-loving women might try stickers. Rosso Solini, founded by teen entrepreneur Tara Haughton, sells waterproof red stickers that stick to the bottom of your non-designer heels. Sure, they also make neon and polka-dot stickers. But it's pretty clear that the adhesives mean to fulfill your Louboutin dreams for the low price of $15.
We imagine Christian Louboutin himself is equally displeased with both options. The company holds its iconic soles so dear that Louboutin had them trademarked, then proceeded to fight legal battles over the validity of said trademark when "imitators" like Yves Saunt Laurent tried putting red bottoms on non-Louboutin shoes.
Fingers crossed Christian Louboutin doesn't go after a group of thrifty British women the way they went after YSL.
At first thought, fashion and video gaming seem to be a more awkward couple than Mary-Kate Olsen and Olivier Sarkozy. But many big players in the fashion industry have decided that interactive gaming is the next step for their digital strategies, Women's Wear Daily reports.
“Gamification in fashion presents an enormous opportunity to communicate with and deeply engage loyal consumers,” James Gardner, founder and chief executive officer of Createthe Group, told WWD. “Fashion is itself a game, after all.” First of all, we love that "gamification" is a word now. And with games like Farmville garnering 38 million "likes" on Facebook, it seems pretty logical that the fashion world wants a piece of that pie.
Most fashion companies have already entered the digital sphere with websites, editorial content, mobile commerce and social media outreach, so this new engagement tactic is a way that brands are hoping to increase loyalty.“When you reward a customer based on the success of their actions, the value and the perception from that consumer increases, thereby maintaining brand image,” Macala Wright, digital marketing consultant, founder and ceo of Why This Way and editor in chief of FashionablyMarketing.me, told WWD.
DKNY, known for its active social media presence, has partnered with Fashion Week Live for their Facebook game where players can launch their very own fashion career, racking up points to win digital DKNY clothes (no, not real ones), virtual apartment upgrades and respect from their peers ("just like in real life"). The game is set to launch Monday.
Many other brands have also pooled their digital efforts to launch games or more interactive sites for their customer bases, including Nike, Norma Kamali and Aldo. According to the Entertainment Software Association, adult women make up 47% of the game-playing population and represent a greater portion than boys age 17 or younger. And this demographic is only growing.
We don't plan on jumping on the bandwagon just yet, especially since brands have been trying to cash in on gaming for the past few years without much success (Project Runway's Ninetendo Wii game comes to mind). But we never like to say never. Do you think fashion video games are finally going to be a thing?
How many times a day do you think about fashion? According to an online study, women have fashion on the brain 91 times in a given day that's more than four times the amount that men think about sex. That is once every 11 minutes and 23 seconds.
Women think about clothes almost constantly through out the day whether it's contemplating their own outfit, planning a shopping trip, or simply admiring what others are wearing, according to new research.
Online retailer Very.co.uk surveyed British women to see just how many times from sunrise to sunset their minds wandered from the task at hand to fashion, taking into account things like window shopping, perusing online retail sites, noticing a stylish item and even simply daydreaming about that dress you should have bought.
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