Mercedes-Benz Fashion Week's GREENshowroomWritten by Tania Jen 01 August 2012
Being green has ever been so chic. Mercedes-Benz Fashion Week, has ingrated the GREENshowroom into it's worldwind of shows and events. The showroom has been very successful for 6 years and takes place at the Hotel Adlon Kempinski in Berlin, during Berlin's Fashion Week. It's a showcase designed to display eco fashion trends to the vast national and international crowds. Magdalena Schaffrin and Jana Keller, founders of the exhibition are extremely delighted by the success of the event. "It is great to see such a positive mood and enthusiasm amongst the exhibitors and the audience. This shows us that consciousness is growing towards a more sustainable living and Green Luxury is en vogue. We are very pleased that the idea and concept of GREENshowrooms is so well received. "
This years GREENshowroom included 25 labels, like well-known designers Anne Gorke, Deep Mello and Sarah Reinhard. Each fashion house must prove in advance that at least 60% of the collection is green before their models can hit the catwalk. Make up for the show was by AVEDA. The all natural cosmetic brand used pink eye shadow in soft rouge on the outer corners of the eyes. The rest of the make up remained natural; only the lips were accented with pink lip gloss. Voluminous hairstyles and soft colors dominated the show. Hopefuly New York's Fashion Week will soon have a GREENshowroom.
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