At Planet Fashion, we love to do events in the coolest places in the world. So you know we had to go to the Olympics in London!

We went to to the best spot in London, brought the best new menswear and sportswear designers, invited some Olympians, VIP and TV personalities and did a fashion show / cocktail party. Sarah Roth Oosten from Hype Fashion Show Productions came in from France to run the fashion show, and soul singer singer Rachel D'Arcy opened the night with a performance.

For those who have never been to London, Mayfair is kind of like their version of Beverly Hills. It's the ritzy part with all the high end stores. Prince Charles has an apartment there. What's awesome about Mayfair though is that its clean, safe, and central to everything. Planet Fashion had our Olympic event in Mayfair at a new place called Le Salon. The upstairs is a michelin star restaurant called Kitchen Joel, featuring the work of acclaimed chef chef Joël Antunès. The downstairs is one of the hottest new clubs in London. Prince Harry was recently seen partying there.

Prince Harry cosies up to blonde aristocrat on night out in London

When you're in London it's a must to go there.

Anyway, since it was the Olympics we brought a sportswear brand that we have been following for a while and absolutely love, Goldbergh from Holland.

New Luxury Sportswear Brand from Holland Called Goldbergh

Omg, you have got to see their winter wear!! You will fall in love. We also featured the debut of a handmade menswear line called Majella Le Blanc http://majellaleblanc.com/ from Canada.

Tempus Magazine, and The Anonymous Concierge Services were also on hand for the fun.

Photos by Photographers Charlie Ercilla and See Li