Louboutin Red Soles Inspire Women To Paint Their Own ShoesWritten by The Huffington Post 10 July 2012
Christian Louboutin shoes are known for two things: bearing those iconic red soles and being incredibly expensive.
So it should surprise no one that women desirous of their own Loubs yet lacking the cash are taking matters into their own hands literally. As the Telegraph reports, sales of glossy red paint have risen dramatically in just one year, with U.K. chain Homebase claiming it's because women are painting their own shoe soles red.
Women are coming in to buy red paint and even asking how best to apply it. One Homebase store manager confirmed to the Telegraph, "They have also asked staff for tips on how to paint on leather or rubber."
Should they find paint too messy, Louboutin-loving women might try stickers. Rosso Solini, founded by teen entrepreneur Tara Haughton, sells waterproof red stickers that stick to the bottom of your non-designer heels. Sure, they also make neon and polka-dot stickers. But it's pretty clear that the adhesives mean to fulfill your Louboutin dreams for the low price of $15.
We imagine Christian Louboutin himself is equally displeased with both options. The company holds its iconic soles so dear that Louboutin had them trademarked, then proceeded to fight legal battles over the validity of said trademark when "imitators" like Yves Saunt Laurent tried putting red bottoms on non-Louboutin shoes.
Fingers crossed Christian Louboutin doesn't go after a group of thrifty British women the way they went after YSL.
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