The K-pop Phenomenon is taking over New York City
- Details
- Created on Thursday, 20 October 2011 02:59
- Written by Planet Fashion TV
- Category: Places
K-pop (Korean Pop) is taking over New York City's Time Square and Madison Square Garden. People passing through the iconic area will have a new ad to see. SM Entertainment has bought video ad space in Time Square to promote their artists Girls Generation and SM Town Live. The advertisement shows short clips from the performers' music videos, followed by footage from previous concerts.
The award-winning all girl Kpop band Girls Generation, already a massive phenomenon in Asia, released their debut US single "The Boys" on October 18th followed by an October 23rd "Sold Out" performance at New York's Madison Square Garden.
With more of an emphasis being put into their international marketing and sales, the ad space is perfect placement to reach and increase the group's exposure to the American market.
Check out the Girls Generation new single english version "The Boys". What do you think?
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