Gap Lets You Name Your Price with New Website

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A new way to shop? It's no secret that Gap is struggling for business. The company has recently gotten rid of both its president and creative manager. And now they're launching a new website that's offering customers a different way to shop. You can name your price for Gap clothing! Good idea? Or gimmicky?

It's no secret that Gap is struggling for business. The company has recently gotten rid of both its president and creative manager. And now they're launching a new website that's offering customers a different way to shop. You can name your price for Gap clothing! Good idea? Or gimmicky?

I love shopping at the Gap, but I certainly never pay full price there. Why? Well, I think their clothing tends to be overpriced... And they have huge sales so often that the second you pay full price for an item, it will go on sale. It looks like it's not just me who feels that way. Gap seems to be having trouble selling their clothing at regular prices... So they're trying something new.

A new website called GapMyPrice.com lets you haggle for various items of clothing by naming whatever price you want. Of course, Gap probably won't accept your price (come on, that dress has gotta be worth more than $5!), but they'll offer you a different price and you can either accept it or continue trying to bargain.

They'll eventually give you the final price they're willing to accept and if you approve it, they'll give you a coupon to print out and take to a Gap store. You can't simply send away for the item of clothing online. Tricky, right? But see, they want to get you in the store. And to make you feel like you're getting a special deal from them tailored just for you.

So, the idea is cute, but now I have even less reason to shop at Gap for full price items. In fact, you're silly to buy anything at the store without checking this site out first. You'll likely save between $10-$25 off items. Gap currently has 15 of its women's products on the website, so make sure you check it out before you buy!

Will this new website encourage you to go shopping at the Gap?

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