"Social Fashion"

Social media is the future. While my peers joined Twitter far before I even knew what a trending topic was, once I created my Twitter account (follow me! @reginaarriola) I quickly learned the value of this particular channel of social networking. On a journey this summer composed entirely of fashion, foreword thinking and self-discovery that spanned across London, Milan and Paris, I began blogging my every experience. I visited countless museums and exhibitions, stayed at the best hotels, and dined at the finest restaurants. I attracted an audience of like-minded individuals who followed me throughout my adventures and ultimately lived each experience vicariously through me. From London to Tokyo, I received direct Twitter messages from people who wanted to know more.

Over 200 million tweets are sent per day, with an average of 6,000 tweets sent per second. Between 2008 and 2011, the number of employees at Twitter climbed from 8 to 350, with approximately 460,000 new Twitter accounts created every day. Needless to say, Twitter is leading this social revolution of the future. While arguments can be made about how social media has stolen an individual’s sense of privacy, the pros outnumber the cons. Businesses have soared, stars have been found, and the news is now delivered instantaneously via Twitter. Rather than a threat, Twitter is an opportunity for anyone to find his or her audience.