- Created on Wednesday, 25 January 2012 19:51
- Written by Planet Fashion TV
- Category: Things
The playful slogan “what would you do for a Klondike bar?” was never meant to suggest violence. Hublot, the luxury watch brand, has taken this little ditty and given it a darker twist with their marketing campaign. The unfortunate fact of the matter is that while it seems unlikely you would beat up an old man for a wrist watch, it may be the only way for a realistic fashionista to afford one of these over-priced fashion accessories.
In a time of grills, bling, and sunglasses with enough surface area to land a plane, fashion has decided that bigger and blinding is better – the world of luxury watches is no different. Hublot watches are some of the most easily recognized pieces on the market aside from Gucci and Michele who deal in many forms of accessories rather than only timepieces. Hublot also has a reputation for having watches that defy logical prices. Your pimp-rapper boyfriend might have a watch studded with Australian crystal to give it some glitter, but a Hublot will take it the extra ten steps further and bejewel their bezels in 11 carat diamonds. Gems of various worth aside, many luxury watches make their bands and cases out of white gold, platinum, and enclose their clock faces with sapphire-crystal and other frighteningly expensive materials. Why?
Because it’s expensive.
Indeed, in the long-term, one of the largest complaints I have heard from consumers is “Hey, my Timex is a fantastic watch and it costs $20. What do these watches do that my Timex won’t?” The honest answer? Very little. Unless you are unloading a pretty penny for a watch with a moon-phase dial, these $2,000+ watches will not tell you anything that a sports watch cannot. As a matter of fact, the average sports watch has a stopwatch, a clock, a calendar, a calculator, and the option to switch between standard and military time. If you take a look at many of the brand-name watches, some of their men’s models do not even look different from the average sports watch – covered in dials with slim red watch hands that resemble the brash gauges of a car.
On average, a buyer of any luxury watch will spend at least $1,000. If you are looking for watches from the Breguet or Hublot lines, expect to pay more along the like $6,000. That is barring the chance that you purchased a limited edition watch, wherein you could have shelled out millions of dollars for a watch that does less than your junker Gojo’s sports watch.
You may wish to argue that a luxury watch is expensive due to the precision of its inner workings, but what exactly does that provide for the average wrist-gazer other than a warranty? The fine features of thousand-dollar watches really only boil down to how smoothly the watch winds, an activity which you perform perhaps twice in the watch’s lifetime, and whether or not the clock hands jerk when they move from number to number. Perhaps if we all took a little more time to stare at our watches over the course of the day, we would appreciate this clearly-needed change.
Hublot has one advantage over the excessively luxurious watches that are pumped out by public companies, which is that the designs it creates can have some genuine creativity in them. Bullet-case pocket-watches and clock faces that are open to the gears and cogs inside are only a few examples of some of the truly unique designs you can see with Hublot. The brand also creates mostly in a black palate, which is a mercy for any wardrobe considering very few of their watches are small and demure.
In the end, sadly, the price for a luxury watch is, like the Hublot ad, a thuggish mugging … of your wallet.