This March, ALEXACHUNG releases the fourth collection titled Virginia. Inspired by the Bloomsbury Group, the collection features 100 Spring appropriate pieces across ready-to-wear, jewellery and shoes, all channelling the playful effervescence synonymous with the brand.
“This season’s inspiration came from writers, painters and sculptors whose lives are filled with created works of beauty. Our muse works in her worn jeans, old t-shirts, borrowed shorts; painting, creating, travelling, loving. Pay close attention to the piping, frills, embroidery and all of the Charleston
inspired prints that make up this collection”
Alexa Chung, Creative Director
Virginia is a celebration of art, craftsmanship, and self-expression. Drawing inspiration from the works of British painters Duncan Grant and Vanessa Bell, the sister of Virginia Woolf, the collection evokes a modernist intellectual tone. Both Bell and Grant were pivotal players in 20th Century painting and members of the infamous ‘Bloomsbury Group’, a group of artists, poets, philosophers and writers. Throughout, Chung explores Charleston, the country haven and getaway for the group.
The collection is a play between unadulterated comfort and the austere mood of the early 1900’s. True to the lifestyle of the artistic set, oversized ruffle collars, leisurely luxe jacquard pyjamas and sumptuous paisley contrast the loose smock dresses, dungarees and paint splattered denim.