Born Free Africa HIV Free Campaign is a collaboration from Vogue, 22 top clothing designers and www.shopbop.com.
One hundred percent of the proceeds from this women’s and children’s collection will go toward Born Free’s mission.
The collection is available now via www.shopbop.com.
The collection features limited edition pieces for mother and child from designers including Celine, Chloe, Diane Von Furstenberg, Isabel Marant, J. Crew, Alexander McQueen, Prada, Rachel Roy, Ivanka Trump, Versace and more.
“Born Free Africa’s” mission is to end mother-to-child HIV transmission at birth. MAC make-up brand is also contributing via their MAC AIDS Fund by matching all donations and the total purchase price of all products sold, up to $500,000.
Model Doutzen Kroes and her son are the faces for the advertising campaign.
This is Kroes’ son Phyllon’s first campaign. He is just as photogenic as his Victoria Secrets model mom.
Model Karolina Kurkova and her son are also featured in the ad campaign. Famed shutterbug Patrick Demarchelier snapped the shots.
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