H&M is releasing a special collection inspired by the Nineties and Chinese Streetwear. The more than 30-piece collection for both men and women, features and ad campaign with five of the country’s leading young notables: pop singer Fu Longfei, classical dancer Lulu Chen; Solitaire founder Mac Zhou; stylist Mia Kong, and Shanghai club owner and electronic collective founder Nikki “Sisi” Li.
The “Asia Keys” collection is sold exclusively in five select markets in Asia: Mainland China, Hong Kong, Macau, Japan and South Korea.
The collection features big cartoon prints like Bugs Bunny and Donald Duck, and light washed denim styles reminiscent of the Nineties
The campaign stars discussed their philosophy on streetwear,
“Many believe streetwear and sexiness are from different worlds but when you mix them together, it creates an inspiring chemistry that turns heads…,” Li said.
“Your style also reflects your cultural background and lifestyle,” Kong said. “If you are able to read through the stories behind fashion, you will understand that fashion is not just about being pretty.”
The collection is a fun take on childhood inspirations. It’s a smart move to feature Asian .