By Alexandra Lekas
After conquering the entertainment industry, singer Ciara is set to launch her very own fashion brand.
LITA, acronym for Love Is The Answer, is both the name and theme of the 35-year-old mogul’s collection. It will join the House of LR&C family, a company started by Ciara and her husband, Russel Wilson, back in December 2020.
In regards to her fashion industry debut, the singer commented, “I poured a lot of love into every part of the process of creating this line. It started with inspiration from vintage and staple pieces in my closet! I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style.”
It’s safe to say Ciara is sticking true to the collection’s purpose of love and empowerment, promising to contribute 3% of net revenue of every purchase to the Why Not You Foundation, a program that is dedicated to empowering today’s youth.
Prices will range between $68 to $895, and will be available in Nordstrom stores and at the House of LR&C website.