It has been 10 years since Clap Your Hands Say Yeah started, and they’re about to release their fourth record, Only Run.
Like the previous three, CYHSY will market and distribute the album independently.
From the get go, this ethos struck a chord with fans, but it was merely an extension of lead singer/songwriter Alec Ounsworth’s core belief: “The general rule is to be appreciative of your audience,” he recently told Fast Company magazine.
“If you can organize and are motivated, you should approach fans directly.”
So, 10 years later, while much has changed, many things aren’t so different now. For instance, Ounsworth has spent all of 2014 thus far crisscrossing the United States playing living room shows.
He still needs that direct connection with fans; it validates his vision of how art should work and confirms his belief in the music.
Clap Your Hands Say Yeah’s new album Only Run is out June 3, and today, they’ve shared a video from the album. The clip for “As Always”, directed by David M. Helman.