The Hyères Festival returned to celebrate its 36th edition in real life, from 15 to 17 October in the south of France. Renowned as the first fashion-centric talent incubator and competition, the organisation has been responsible for launching some of the most illustrious names in the industry: including the likes of Saint Laurent’s Anthony Vaccarello, Viktor & Rolf, and Lisi Herrebrugh and Rushemy Botter of Nina Ricci.
Hosted at Villa Noailles, designed by esteemed French architect Robert Mallet-Stevens, the festival grants €20,000 in prizes across fashion, accessories and photography, provided by heavyweight sponsors such as Mercedes-Benz for the Sustainability Prize, as well as Chanel Métiers d’Art, Hermès and Chloé.
For this new edition of the festival of Hyères, Tom Van Der Borght presented his new collection “Time for love”.
The clothing becomes a living metaphor of the connection between humans. After winning the 35th edition of the Hyères festival, Tom sought to make a transition between his two collections!
Last year, his universe was the essence of his inspiration. For this new season, Tom continues with a wildly creative colorful and happy take on life as we know it.
In the collection, you will see a lot of pearls, likes earrings attached to the clothes, patched peaches on the green and purple look. On one hand we find his love for sportswear and on the other hand his love for delicate materials and details.
To keep this sense of detail, Tom collaborated with Maison Lesage, Hubert Barrere, House of Paloma and Maison Michel. Tom creates an important hat collection to share a message: the hats are an answer to the Covid situation. Rather than covering the mouth, the eyes are covered. For instance, you can find the iconic double hat on look 14 which was a first in terms of realization for Maison Michel.
Tom is not working on seasons and gender. He will not decide who will wear his clothes. So he prefers to create lasting garments that anyone can wear for a long time.