The hair salon and product franchise Italian Concept by Luca Siclari was a title sponsor at the Planet Fashion Milan Fashion Week fashion shows. The amazing team they brought in consisted of talented professional hairstylists from through out Italy. The event held at the NYX hotel in central Milan featured designers, Frida Hulten from Sweden and Diana Pinto from Monaco. The hair and makeup looks were sleek and minimalist. The Italian Concept team and their products were great with multiple ethnicities and hair types. Italian Concept franchises are expanding all over Italy and into Europe in 2019/2020.