By: Katelyn Criner


We all know of the iconic luxury brands such as Chanel, Dior, Versace, Louis Vuitton, etc. Their name and logos are easily recognizable, and are a huge selling point to their products. But 2021 fashion has taken a turn, as many A-list celebrities have started to dress quieter, wearing clothing accessories without noticeable luxury status to them.

From an outsider’s point of view, one may not know what brand these celebrities are wearing. But those who know, know. This concept allows a select group of individuals to admire the pieces for their hidden high level status, leaving the rest of the public to admire in mystique.

We are here to give you a dive into these quiet brands, so you can be a part of the know as well.


  1. The Row

The Row has taken over the celeb scene, a fashion label founded by Mary-Kate and Ashley Olsen in 2006. The brand sells products that are sophisticated, minimalistic, and simple. A variety of items are sold through The Row, such as handbags, ready-to-wear clothing, shoes, accessories, and more. Above, Kendall Jenner is covered in head-to-toe, The Row.

2. Max Mara

Max Mara is an Italian fashion label known for their timeless clothing pieces, especially coats. The brand is well renowned for its elegance and high-quality products, which can be worn from season to season. Above, Gigi Hadid is seen wearing one of Max Mara’s iconic coats.

3. Loewe

Loewe is a Spanish luxury fashion house, known for its high quality leather goods and unique clothing pieces. The brand ranges their items from having simple designs, to complex and colorful. Above, Grey Anatomy star Ellen Pompeo is holding a Loewe Puzzle Bag seated next to her husband. What do you think of the concept of quiet luxury?