RUCKUS, the alternative lifestyle brand from Denver has released a new summer collection which they’ve entitled  Insult to Space. The line includes 40 urban inspired pieces including tee’s, jackets, and shorts for men and women.


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The edgy brand known for their unique millennial aesthetic was inspired by a heartrending poem by Colorado’s own Aleah Bradshaw. The poem and the brand’s new fashion line draw on the complexity of the human experience.

RUCKUS prides itself on being a community first brand, almost more of a social club than a clothing company. Their flagship store in Denver is not only a flagship store for RUCKUS, but also a barber shop, a whiskey bar, and a coffee house. A musician favorite the brand’s designer is intent on sharing the brand’s passion. “I want RUCKUS to have guts. I want it to actually have context,” said designer Josh Schmitz. “I want it to actually make you feel something as deep as we feel it.”

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Ruckus Releases New Summer Collection