Research reveals that 56% of women face unwanted advances on dating apps and 50% of men feel excluded due to appearance standards.

Dr. Kyra Bobinet, MD-MPH, author of “Unstoppable Brain,” says, “Dating apps fail by triggering the habenula, our brain’s ‘kill switch’ for motivation.” This reduces users’ motivation and worsens feelings of rejection, revealing the complex link between technology and human psychology in modern romance.

But there’s an awkward tension at the heart of the dating app business model. They are for-profit tech companies that want to attract as many users as possible and inevitably make money from them. But at the same time, true success for their users — at least for the large population looking for more than just hookups — means that they find love and get off the apps. For each successful match, the dating app loses not just one, but two customers!

The effects of dating apps can be diverse — some users leave with a relationship, while others end up with the emotional weight of loneliness, anxiety, low self-esteem, body insecurity and depression.

Dating apps are great for many people, but the mental health effects can make it counterproductive for some of us by replacing the excitement of dating with anxiety and stress. It seems the old fashioned way of just talking to someone you meet out is better.