By Alexandra Lekas

Amiri has opened their doors at a new flagship store in Miami.
The new retail space stands as their fourth location in the US, third to open since last fall. The
sleek store is a two-story, 1,972-square-foot building at 106 NE 39th Street in the city’s Design
District. It was designed by CEO and creative director Mike Amiri in partnership with Paris
design studio NOCOD and TwoOneTwo, an architectural design studio from New York.

With an all-white, contemporary aesthetic, the ground floor carries menswear and accessories
while the second floor, led by a spiral staircase, is devoted to womenswear. On top of the
brand’s core collections, AMIRI takes inspiration from Miami’s tropical vibes with an Art
Deco-inspired exclusive Miami capsule, filled with shades of neon pastels.

The ready-to-wear pieces are organized in single-file racks, leaving enough space for
customers to roam through the newly built store and scope the items for themselves.