A study conducted by the University of Westminster in the U.K. and the Scandanavian Journal of Psychology suggests that men in fact prefer brunettes.

The study was conducted with a fair-skinned woman going to three different nightclubs with her hair dyed as a blonde, red head and brunette. 


She was approached the most as a blonde, second as brunette and least as a redhead, but when further inquiries were made with men at those same clubs, they said they found her as a brunette more appealing overall. To them, she came across most attractive, intelligent, approachable and dependable as a brunette, more temperamental as a redhead, and needy as a blonde.

Now you may say that some of these comments are just stereotypical, but it was unusual to see that men didn’t prefer blondes overall, as past studies have shown. Interestingly enough, women of all hair types have said they prefer men with dark hair, and so do lionesses! Male lions with dark manes are more likely to be the pride leader.

A separate study done in the U.K. in 2011 surveying 2000 men, found that almost a third said they preferred brunettes. When this study was conducted in other countries such as France, U.S., Spain, Italy and Brazil, the most preferred hair color was black.


So what does this all mean? Psychologists tell us that women who are not naturally born blondes tend to go blonde because they want to stand out. And they succeed – because only 10% of the population is actually naturally blonde. In a sea of dark-haired women, a blonde is certainly going to turn heads. 

There are a few things we do know: blonde hair is much rarer than brunette locks, so if you’ve got it, we’re sure you rock it! The fact remains that brunette is by fare the most popular with guys.