boohoo x Megan Fox have launched a fall collaboration with digital projections across London’s iconic landmarks!
Global fashion e-retailer boohoo is excited to announce the launch of the newest collaborative collection with actress Megan Fox. This will mark Megan’s first ever co-designed collection with a brand! The dynamic duo, Megan and A-list stylist Maeve Reilly have been trendsetters behind some of the best looks this year. Maeve, who has styled celebrities like Hailey Bieber and Dixie D’Amelio, among others, has been instrumental in helping to creative direct the process with Megan and bringing her effortlessly cool style to customers globally. Customers can expect to see some bold, interchangeable day/night pieces that will make you feel confident and sexy throughout Autumn.
In celebration of this the brand hosted digital projections across 16 iconic landmark locations in London including Marble Arch, London Bridge and bridge. Framed against the urban city, the iconic areas were illuminated with vibrant red hue lights creating a defining moment for one of boohoo’s biggest collaborations to date.
Megan Fox is the girlfriend of Machine Gun Kelly the rapper. She is an actress who rose to fame after her breakout role starring in the films “Transformers” and “Transformers: Revenge of the Fallen” from director Michael Bay. She later went on to star in the “Jennifer’s Body,” “Teenage Mutant Ninja Turtles,” “Teenage Mutant Ninja Turtles: Out of the Shadows,” and the series “New Girl.”
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