By Alexandra Lekas
BTS is officially releasing a new merchandise collection this month at Nordstrom. The popular K-Pop group announced on Feb.10 that they will be collaborating with the retailer on a new line of apparel, stickers, keychains, and more inspired by their songs “Butter,” “Boy With Luv,” “DNA,” “Dynamite,” and “Mic Drop.”
The collection includes a range of items such as T-shirts, fleece sweatpants, jackets, hoodies and sweaters, as well as accessories like stickers, face masks, snow globes, key chains, bags and more.
“Amidst the pandemic, our hope is that this launch in partnership with U.S. retailers will connect fans with the band’s music by offering a more direct and in-person experience through the various product offerings,” HYBE America shared in a press release.
“The Hybe team reached out to us wanting to offer their official BTS Merch for the first time at a U.S.-based retailer in stores and online. We have been longtime BTS fans and have been inspired by how they’ve been able to connect with their fans in an authentic way, so when Hybe came to us, we were thrilled,” Jen Jackson Brown, president and EVP of Nordstrom Product Group, Young Adult and Kids, Nordstrom, Inc., told Fashionista via e-mail. “We’re excited to make this specially curated collection accessible to our customers, who we know are BTS fans, on February 25.”
The collection will be available in sizes S-XL, ranging in price from $9 to $133. The BTS-themed pieces will be available to shop starting February 25 at 12:00AM PT / 3:00AM ET.