By Alexandra Lekas
Dior is set to open a series of pop-up stores to debut Dior Vibe, a line designed by its creative
director Maria Grazia Chiuri for the brand’s cruise 2022 show.
The French luxury house previously partnered with Technogym, a high-end Italian sports
equipment company, on a limited-edition collection. Pieces included a connected treadmill,
multifunctional workout bench, and an exercise ball. The additional line features pieces inspired
by sport and dance, such as ready-to-wear, accessories, shoes and bags, leggings, bras and
anoraks, transparent sneakers with gold or silver accents, and gym bags. Footwear pieces
include sock sneakers and chunky boots with thick soles.
The high-tech pieces will stand alongside Dior leggings, footwear, bras, and anoraks that fit the
Technogym aesthetic. The shop will also feature large LED screens, wooden rings hanging from
leather straps, and white oak wood platforms with illuminated toe kicks.
The pop-ups will take place in major cities such as Shanghai, Sanya, Beijing and Chengdu,
China, Hong Kong, Seoul, Taipei, Bangkok and Tokyo from Feb. 9 through Feb. 25. They will
also be featured this month in the company’s shops in Beverly Hills, New York, London, Paris,
Milan, Tokyo, and Seoul. The setups will remain in place through the month of February.
If you can’t attend a pop-up event, you can also shop the collection on Dior’s official site,