Domenico Dolce and Stefano Gabbana still trust Fashion Shows.
all along this year fashion brands have had to find a new way to reinterpret the Catwalk, something that has never been so important to the fashion industry as it is today. With a year long of pandemic and constant lockdowns of countries all over the world, there is no doubt that the fashion industry has struggle to continue to produce breathtaking show to showcase their latest collection.
Dolce & Gabbana takes the digital show a step further
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“We believe that an alternative to the dream of the fashion show has not been found yet,” Dolce says. “But, he adds, “the catwalk is the means, not the end, through which we express ourselves and try to transfer emotions. Our priority is to make our customers happy, to see them smiling. It is also to answer to their new necessities that the DG Digital Show project was born; it allows us to present, through real fashion shows, collections immediately available for purchase.”
it is the see now buy now touch that makes this digital so much better, with the availability for the brand to reach a wider audience and have customers all over the world be able to purchase something from the catwalk that otherwise not everyone would have access to right away.
The Collection is called “City Life” a homage to the street style and the life of 1990s New York, Check out some of our favorite looks bellow.