Kim Jones presented his first Ready to Wear collection for the iconic Italian House Fendi, that celebrates the Dynasty of the Fendi family.
When you think of Fendi, a lot comes to mind. The storied Italian house has a legacy that transcends house codes, without hard definitions, set by the Fendi family and Karl Lagerfeld’s tenure. The addition of Kim Jones as creative director in 2020, who presented his debut collection during the last couture season, extends the tradition of keeping it in the family.
The neutral palette is a collection of separates to create a full wardrobe for the Fendi woman, who could pull together an outfit by blindly plucking anything off this runway. It’s a practical approach to dressing, one that reflects the times without sacrificing the opulent nature of fashion itself. We’re still in the process of fully understanding the scope of Jones’ point of view as a womenswear designer, but it’s clear that his first ready-to-wear collection is sexy and strong, clean and wearable.
“Fun isn’t always just about bright colours,” Jones says. “It can be about really luxurious self indulgence, which pleases the person wearing it more than anyone else.” In other words, treat yourself.