Gaâla has launched an evening wear collection with a photographic campaign in Milan. 
Gaâla is a family owned, slow fashion brand, committed to environmental sustainability. Founded by husband and wife duo, Kelly de Gaalon and Alexander Zhalezka, Gaâla combines French elegant design with the finest craftsmanship of skilled European artisans, creating timeless and classic womenswear.
“Created for the needs of today while enabling the needs of future generations,” with this mantra in mind Gaâla is constantly adapting their work to become more sustainable within the circular economy. Knowing and understanding the impact their actions have on the planet has led Gaâla to mindfully craft their designs using surplus materials from fashion houses, known as dead stock.These materials are rejected from fashion houses due to overstocking or postproduction surplus and will often end up in landfills, Gaâla endeavors to give these beautiful materials a second life and end the waste. Because of the limited nature of dead stock material, quantities are uniquely limited. Gaâla sometimes produces as few as two or three pieces in one fabric.
Each piece is created in a small-scale European work shop where a safe and ethical work environment is provided with above-average wages for each member of the team. Gaâla’s highly experienced trailers truly have a passion for their work, which is reflected in the quality of their work.