Gherardo Felloni, the creative director of Roger Vivier, is known for releasing collections for the 84-year-old luxury footwear label with creativity and theatrics. Last year an interactive concept called “Hotel Vivier” traveled everywhere from Sydney to Tokyo to Los Angeles. In past collections the brand’s presentations have featured cat costumes and french maid outfits with their shoe look book. They like to show their shoes and tell a story. For 2021, Roger Vivier shoe line made a cool movie to represent their latest collection.
The film recreated old Hollywood starlets Marilyn Monroe, Josephine Baker, Marlene Deitrich and Edith Piaf for a classic take on this new shoe and hand bag collection.