Gucci Aria Fall 2021 Ready To Wear marks 100 Years of Gucci and its sure lights years ago from the the Gucci Family would have predicted when the fashion house was funded back in 1921 in Florence Italy. Alessandro Michele, the house’s creative director, kicked the show with a sound track that started off with “Gucci Gang” by Lil Pump it followed by Rick Ross and Bhad Bhabie rapped about a “Green Gucci Suit” and “Gucci Flip Flops,” respectively, and Die Antwoord, with an assist from Dita Von Teese, crooned about “Gucci Coochie.”
Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.” In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Once inside, Aria’s “hacking lab made of incursions and metamorphoses” from Alessandro Michele’s notes on the show is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage.
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