By Alexandra Lekas
Miu Miu has officially unveiled its Spring/Summer 2022 campaign featuring a number of familiar
faces, one of them being Hailey Bieber.
The campaign was photographed by British photographer Tyrone Lebon, with creative direction
by Lina Kutsovskaya of Be Good Studios and styled by Lotta Volkova. It features six stars–
Hailey Bieber, Squid Game’s Lee Yoo-mi, Emma Corrin, Ever Anderson, Mame Bineta Sane,
and Alix Bouthors.
Bieber posed in the label’s signature pieces, including the currently viral micro mini-skirt in
denim and khaki, as well as a cropped button-down, pointed loafers, and a gold chain purse.

Entitled “Basic Instincts”, the campaign features a series of portraits and videos made with a
real and naturalistic approach. This comes with an attempt to use famous faces who are known
for their naturalness and unique personalities. The featured garments are cropped, shredded,
and styled in a way that is meant to reflect the rebellious soul of Miu Miu.

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