Hailey Bieber and Jaden Smith led a star-studded Levi’s campaign urging Americans to vote in November.

Jaden, 22, was wearing a sweatshirt that read ‘VOTE’ with a collared shirt and a pair of the brand’s iconic jeans.

‘With all the change we need to see in the world – the progress we need – voting is the one way any individual can have a say in his or her future – if my generation registers and votes en masse then we control the future – but you have to vote!!!’ said the son of Will Smith and Jada Pinkett Smith for the campaign.