By Ashanty Rivera

The H&M brand has proven once again that a lot can be done with a little! The Swedish brand is
known for its cheap yet quality clothing that is loved worldwide. Eight celebrities wore pieces by
the brand for the British Fashion Awards on Monday night. Each unreleased piece is from their
Innovation collection, which has 12 products/items currently available on the website. I was
super shocked and impressed when I learned that all of these looks were curated by the brand.
The H&M brand has continued to make strides to becoming 100% ethical by 2030, and this
collection focuses on just that.
The celebrities that were dressed in the new Innovation collection are Zara Larson, Kehlani, Jay
Jay Bol, Moses Sumney, Hailee Steinfield, Bimini, Precious Lee, and Thomas Doherty.