We don’t spend enough time talking about Cool menswear.
Hockerty just released their latest fall collection and we love it.
The collection is comfortable and elegant. The looks they have presented are relaxed euro-chic.
Their fall look book features Tweed, wool, flannel, which are the best fabrics to get through the cold season in style.
This year their stylist was strongly inspired by the 20s style.This is reflected in the art direction of the lookbook campaign too.
Hockerty was created by three young entrepreneurs in their early 20s as they realized it was difficult to find affordable tailor-made clothing. Like most other startups, they started from their own bedroom with money they could get from friends and family.
As the company grew, more young and passionate professionals joined the team aligning with the Hockerty ision statement, which is: “the desire to spread comfortable, elegant and perfectly fitted clothing throughout the world“.
Ten years later, they have a team of 60n people, based in Zürich (Switzerland) with offices in Barcelona and Shanghai.