By Alexandra Lekas
Kendall Jenner is now the new creative director of FWRD, the luxury e-commerce site.
The 25-year-old model is, of course, no stranger to the fashion world, although this is her first real executive role for a brand. With nearly a decade-long modelling resume behind her, Jenner will be using her high fashion expertise to shape the look of FWRD and aid them in their upcoming journeys.
The newly appointed creative director took to Instagram to announce the news on Wednesday. “As a lover of fashion, and having been incredibly fortunate to work with some of the most brilliant people in this business, I’ve learned so much over the years,” she wrote in her caption. “As @fwrd new Creative Director, I am excited to learn even more and help curate the site’s offering with emerging designers and brands! Stay tuned.”
Michael Mente, co-founder of Revolve, said in a statement: “Her multifaceted experience in the fashion industry and the vision she has outlined for the FWRD business has the potential to transform our business and the luxury business as a whole.”
One of the many responsibilities of her new role includes creating customized monthly edits, and her first one has already been released. You can view it here: