By Alexandra Lekas
Kendall Jenner is the new face of Michael Kors’ spring 2022 ad campaign.
The fashion brand announced the model as the star of their newest collection with a rooftop
photoshoot. Shot by Dutch duo Inez van Lamsweerde and Vinoodh Matadin on the roof of
Prospect Tower in Manhattan, the campaign stands as a cinematic love letter to New York, the
designer’s hometown. The campaign is titled ‘A New York Love Affair’.
“When I think about what endures, it’s love — romantic love, but also love for your friends, your
family and for your city,” said the designer. “With this campaign, we wanted to bring to life urban
romance and the unique juxtaposition of the strength and grit of New York City with love that it
inspires time and again.”
The collection captures the essence of urban romance through a variety of pieces such as
streamlined silhouettes, feminine tailoring, handworked fabrics and an optimistic color palette. In
the campaign, Kendall Jenner sports multiple looks including a structured pencil skirt and bra
top, a sequined hand-embroidered gown with playful cutouts, and a gingham pullover and brief,
all pieces that lie at the heart of the collection.
The campaign not only features ready-to-wear pieces. Jenner models the sleek Audrey market
bag, the modernist Audrey bucket bag and the woven straw Gramercy minaudière. In footwear,
the kitten mule and stiletto sling-back are featured.
The global campaign will be seen on global social media platforms, digital outlets and in outdoor
media placement, with print ads in spring issues.