Every year Mac cosmetics teams up with an artist to create Viva Glam. This years collaboration is with Rosalia the spanish singer that has skyrocketed to fame from the heart of spain.
Past Viva Glam collaborators include Rihanna, Nicki Minaj, Ariana Grande and Lady Gaga, all of whom lent their signature to M.A.C’s iconic lipstick bullet, and donned their unique Viva Glam lipstick shade in the name of charity.
Acting as the living incarnation of the newly-created shade, Rosalía was handpicked by the brand for her charisma, strength and vibrancy – all of which is evident in her original approach to music.
The collection extends to three pinky red shades in either matte or satin finishes – Viva Glam II, an intense brownish blue-red (matte), Viva Glam II, a creamy, subdued pinkish-red (satin) and Viva Glam III, a muted brownish plum (matte).
100 percent of the profits from the sale of every lip product in the Viva Glam collection goes directly to the M.A.C Viva Glam Fund, which supports healthy futures and equal rights for all. Since 1994, Viva Glam collaborations have raised more than $500 million globally.