LASCANA, in partnership with Planet Fashion TV, put on a different kind of fashion event this August 2020. The show previewed fashion-forward items from LASCANA’s upcoming 2021 swim collection as well as some fan favorites from this year. As a global brand with a presence in Florida, LASCANA has participated in Miami Swim Week in previous years and is excited to participate once again in a new and unconventional way.
LASCANA’s newest swim collection combines comfort with a subtly sexy modern flair. Classic but also current, the brand’s new collection will incorporate key upcoming fashion industry trends, including scallop edges, embroidery, plunge necklines and ring accessories. Sophisticated favorites – such as one-shoulder, high waist, dark floral print, and one-piece styles – are projected to continue in popularity into 2021. Yellow and orange, forecast as trend colors for next year, will also appear in the new collection. The brand’s latest collection is trend-focused yet remains wearable for various ages and body shapes at an affordable price.
LASCANA was founded in Hamburg, Germany in 2006 and has quickly grown into a global fashion, swim and lingerie brand with both brick-and-mortar and online stores in Europe and 10 different countries worldwide. In 2017, LASCANA launched a US division in Jacksonville, Florida to tap into the region’s popular beach and vacation sectors. An exclusive brand, LASCANA products are available for purchase in the US only from the brand website lascana.com and authorized retailers Victoria’s Secret and Venus.
LASCANA – It’s a woman’s world is the ultimate destination for beautiful clothing, swimwear, and lingerie specially designed in Germany for women by women. LASCANA is committed to creating stunning, high quality and affordable collections ranging from sizes 0 to 24 and cups AA to G to suit every woman’s needs. LASCANA empowers inner confidence, allowing a woman to shine through fashion and live according to her own rules.