On December 1, Pantone announced their annual color of the year as PANTONE 18-1750 Viva Magenta, a sultry, reddish color.  The forecasters at the color consultancy Pantone Color Institute have named a color of the year for more than 20 years and they have declared 2023’s color of the year, Viva Magenta. They describe it as is an “animated red, powerful and empowering.”

Viva Magenta 18-1750 “revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement,” the company stated.

South Asian fashion house has already presented a collection featuring the color this week as it was announced KYNAH!

Kynah Clothing in Viva Magenta

According to Pantone, the color of the year reflects culture and lifestyle trends. This picturesque red is described by Pantone as, “a shade rooted in nature descending from the red family.