Few brands have launched diversity initiatives, like Rihanna’s Savage X Fenty and Fenty Beauty brands.
In the wake of the fight for racial justice across the U.S., Rihanna has responded with a vibrant and diverse presentation featuring her Savage X Fenty lingerie. Rihanna brought a show stopper in a digital fashion show featured on Amazon this past week. Aside from featuring a variety of women and men from multiple races and ethnicities as models, she had all shapes and sizes included in her show as well.
Rihanna expressed the importance of all women being able to feel sexy in her lingerie line: “You, me, trans women, women of all sizes, paraplegic women, all women are important women! All women belong here, on the biggest platform I can give them.”
Lot’s of celebrities made appearances to support Rihanna.
Cara Delevingne appeared on the runway in Rihanna’s Fenty X Savage show just moments after it began.
LOS ANGELES, CALIFORNIA – OCTOBER 1: (EDITORS NOTE: This image has been retouched) In this image released on October 1, Cara Delevingne is seen backstage during Rihanna’s Savage X Fenty Show Vol. 2 presented by Amazon Prime Video at the Los Angeles Convention Center in Los Angeles, California; and broadcast on October 2, 2020. (Photo by Jerritt Clark/Getty Images for Savage X Fenty Show Vol. 2 Presented by Amazon Prime Video)
Delevingne was among the stars who gave on-camera interviews that were included during Rihanna’s show.
“As a child I was definitely a bit of an alien,” Delevingne said during the “Dear Diary” segment. “Or a bit of a creature. I just felt very feral.”
Delevingne also called Rihanna’s show a “masterpiece” in an Amazon Prime interview that was shared with Insider. She said that collaborating with the fashion icon “never feels like work.”
“It’s just a chance to hang out or take a brief trip inside her wonderful brain,” Delevingne added.
Singer Rosalía also participated and said she was “so excited” that Rihanna counted on her to sing on the runway.
“She’s one of the biggest stars on the planet and one of the biggest creative energies in the world,” Rosalía said during her Amazon interview.
The singer added that she loved how Rihanna’s lingerie line is “so inclusive.”
“I think Savage is something that makes me feel like, wow, I can feel so powerful,” Rosalía said. “Savage is all types of bodies, all types of shapes.”
Demi Moore, who also appeared in the show’s Dear Diary segment, said she was shocked that she was asked to be a part of Rihanna’s show.
“I was thrilled,” she said during the Amazon interview. “I made huge points with my daughters. It was such an unexpected, wonderful call to receive.”
Moore admitted that she was “a little bit nervous” during the rehearsal.
“You know, I am a lot older than everybody else involved,” she said. “But I’ll tell you, the most incredible thing was the open outpouring of love and support from everyone, but especially all the women.
Moore credited that feeling of inclusion to “the messaging that Rihanna’s been wanting to bring forward.”
“It’s not something that’s just an advertising move,” she said. “It really feels like it’s in the DNA — not just of the line, but the whole experience.”
Bella Hadid returned to Rihanna’s runway with latex stockings and gloves, plus a diamond belly chain.
Hadid has been a big supporter of Rihanna’s line, revealing last year that the Savage X Fenty show was the first time she felt “powerful” while modeling lingerie.
“For me, that was the first time on a runway that I felt really sexy,” Hadid said, “Because when I first did Fenty, I was doing other lingerie shows and I never felt powerful on a runway, like, in my underwear.”
Jaida Essence Hall, who won the most recent season of RuPaul’s Drag Race, said it was an honor to appear alongside Moore and so many other incredible women.
“In the show, I have the pleasure of being celebrated by beautiful dancers, models, and Demi Moore — a sex icon and goddess,” Hall said during the Amazon interview. “And I get to walk in the show with some incredible women, and I’m proud of that.”
Lizzo may be new to Rihanna’s show, but she didn’t shy away from the spotlight during her special dance solo.
Lizzo danced to D’Angelo’s “Brown Sugar” in front of a mirror.
Lizzo later made apost on Instagram to celebrate her cameo, writing in the caption: “Just when you thought I couldn’t love myself any more.”
It wouldn’t be a Fenty show without Rihanna herself, who made her first appearance midway through the show.
The fashion icon emerged from a blooming flower during her “Garden of Eden” segment wearing a lilac teddy and a stunning cape covered in flowers.
Irina Shayk made multiple appearances during Rihanna’s one hour fashion show.
During her Amazon interview, Shayk said she loved that the Fenty show was “all about inclusivity.”
“It’s all about majorness and no barriers in this show,” she added.
Paris Hilton has been making headlines for her surprise cameo on Rihanna’s runway.
Hilton, who appears towards the end of Rihanna’s show wearing all hot pink, praised the designer’s vision during her interview with Amazon.
“What I love about this show is that everybody is beautiful, everybody is sexy,” she said. “It’s celebrating everyone, and I think that’s incredible.”
Willow Smith, who made her Fenty debut this year, said she felt honored to be part of Rihanna’s vision.
“She’s a boss,” Smith said during her Amazon interview. “Seeing everything she’s designed and this beautiful production, it inspires me and makes me feel that sense of worthiness to be a part of this.”