By Alexandra Lekas
In an effort to continue growing the empire she has created with Fenty Beauty, Rihanna’s beauty brand has now launched their first ever genderless fragrance.
Coined “Fenty Eau De Parfum”, the fragrance is said to include notes of magnolia, musk, tangerine, blueberry, Bulgarian rose, geranium, and patchouli. In the words of Fenty Beauty, it is, “spicy and sweet all at once and is designed to be worn by all people, for all occasions.”

As for the look of the product, Rihanna said, “Brown is my favorite color. Brown is who I am. Brown is where I came from. If I’m going to make a fragrance that represents me, even the body language of the bottle needs to marry that, so I wanted something brown, but transparent — so you could see the liquid and the fragrance you’re about to experience.”
LVMH’s master perfumer, Jacques Cavallier, worked with the singer in France to bring Rihanna’s vision to life, and they are proudly launching the final product on August 10. The product will go for $120 and will be available to purchase on the Fenty Beauty website.
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