Feeling proud of her campaign, the model also showed off her work to Instagram, adding the caption: ‘A little bit proud of this one….I LOVED collaborating & designing the Exhale Collection with @puma !! ‘
Cara has been working with the brand for years and in 2016 she was announced as the face of their Do You campaign, which was directed by superstar Rihanna.
Descended from British aristocracy, was enthusiastic about Puma’s sustainability agenda. When designing the Exhale Collection, PUMA made thoughtful decisions around sustainability by using eco-conscious materials, such as at least 70% recycled polyester, and by fully offsetting any unavoidable emissions. The collection is made for those who want to make a more mindful space – spiritually, mentally, and environmentally, without losing any performance benefits. It includes a high waist full tight, studio bra, knit cover up, crop top, boyfriend-inspired tee, leotard, and a jogger – all in a neutral color palette.“Yoga is one of my biggest passions, it has impacted my life in such a positive way. When PUMA approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact,” said Cara. “This creates a more meaningful impact on our mind, body, and practice; allowing us space for peace and tranquility to simply exhale.”