The cut: Brands that are making a moment
By: Zsófia Benyi From the 2020s That Girl, juicing, meditating, moving and hustling, the last year opened up a new aesthetic across all social media powered by brands that set the vibe for our new aspirations. Call her Pink Pilates Princess, Clean Girl, Soft Girl, or Selfcare Lover- she pretends she is on Vogue Beauty