Karl Lagerfeld x Aubade collection is less about comfort and more about seduction and celebrating the body with a sense of formality.
This premium range will come in black or ruby red and incorporates guipure embroideries, luxurious embellishments and satin-covered buttons. The satin elements are inspired by the tuxedo jacket, a staple piece in the history of the Lagerfeld brand.
Bras are available in cup sizes ranging from A to F, with underwear ranging from XS to XXL.
“When this project was brought forward to us by Aubade, we thought it would be perfectly complimentary to the underwear launch we already had planned,” said Pier Paolo Righi, chief executive officer of Karl Lagerfeld, which is headquartered in Amsterdam and Paris, noting that the capsule “very elegantly portrays the message of Parisian chic jointly expressed by two fashion houses that have this attribute in their DNA.”
Righi pointed out that Lagerfeld incorporated lingerie into his fashion shows and photo shootings: “He never looked at it as a separate element, but rather as one fashion element of the total picture.”
Ditto for the company that bears his name.
“It was not really a sudden decision to launch underwear, but a result of the fact that underwear is continuously growing as an important element of your self-expression and becoming an integral part of people’s fashion expression,” the executive said.
The average price for a Karl Lagerfeld x Aubade lingerie set is around 169 euros.
Founded in 1958 at the height of girdles, Paris-based Aubade is known for its use of luxurious materials — including Leavers lace from Calais, France and Swiss embroidery — plus expert fitting and cuts. Parisians are familiar with its artful, yet sexy black-and-white bus stop ads, and Aubade produces a calendar of such imagery every year.
According to Karl Lagerfeld, it and Aubade share a passion for photography, elegance, irreverence and their Parisian heritage, while the co-branded capsule “embraces an effortless, rock-chic attitude.”
Coincidentally, Aubade has a collaboration with Baptiste Giabiconi, one of Lagerfeld’s favorite male models and muses.