written by: Zsófi Benyi

“The price of Bitcoin, the most highly traded cryptocurrency, reached an all-time high of
$68,000 in November 2021. Since then, the market has slumped, with Bitcoin losing nearly
three-quarters of its value, hovering around $21,000 today.” fashion magazines announce
with the light air of excitement, the magic chance for spontaneity and eagerness to know
how fashion powerhouses respond. NFTs blew up like pink bubblegums of a trend: everyone
in luxury spaces like Tiffany & Co, Prada, Gucci, Bulgari, Jimmy Choo, Adidas, Dolce and
Gabbana, Fendi, Luis Vuitton, Balenciaga, Burberry, and Phillip Plein took the leading roles.
As the ocean of crypto trends calms after the storm, brands are taking a second to breathe.
However, they must find the trick to stay on top of the waves. What is the secret sauce that
helps fashion brands to keep on surfing?

The answer may lie in Web3; brands are proving the point correct by pausing to hire for new
Web3 projects. Blvck Pixel, the expert brand in Web3, advising many fashion brands,
predicts the reaction of the luxury world: “I think we will see fewer PR stunts and more
meaningful use-cases.”, says chief executive Teddy Pahagbia. What if fashion brands wait for
the waves to pick up again, like sailboats waiting for stronger winds? With a world, this fast,
a second to anchor and breathe can only mean one thing: innovation and the renaissance of
the intertwined world of technology and fashion. I bet I speak for all when I say we are ready
for the rebirth of the perfect blend of digital and luxurious, and as jolly sailors will hope for
the wind to make a storm yet again.