Tory Burch is giving love to NYC. The opening of her concept store at 151 Mercer Street, in New York City’s iconic SoHo neighborhood, marks Tory’s love of and commitment to the city, as well as a return to a downtown location. Tory moved to SoHo right after college and, in 2004, opened her first boutique a few blocks away from Mercer Street. The new location also reflects an evolution of the retail concept, while honoring the brand’s design as well as the history of the neighborhood.
The new boutique will offer the Tory Burch collection, including Home, the new 151 Mercer handbags and a series of limited-edition Lee Radziwill Double Bags, exclusive to this location.
Art & Artisans
Work by women artists and local artisans is featured throughout 151 Mercer. Francesca DiMattio, whose sculptures challenge traditional norms of femininity, was commissioned to create a chandelier suspended in the second-floor shoe salon, as well as hand-painted rails.
A hand-hammered metalwork Tree of Life motif lines the underside of the staircase. Tory has always been fascinated by its symbolism of renewal, eternity and growth, as seen in diverse cultures dating back 4,500 years.
The second floor features footwear and the Home collection. The shoe salon is built in a circular room; the ceramic chandelier hangs above a divan de milieu that has been redone in vintage patchwork quilts found in antique markets. Beyond, pieces from the Home collection are shown in a cabinet inspired by a vintage armoire in Tory’s home.
The third floor is dedicated to ready-to-wear and is reminiscent of a living room with a geometric layout, pink rag rug, floral chintz sofa and bold ceiling pattern.
Tory chose the unique pieces seen throughout the boutique, from copper resin-filled travertine tables to an Arts and Crafts chair, and pottery and art found while traveling.
151 Mercer Street
New York, New York 10012
Monday – Saturday: 11AM – 7PM
Sunday: 12PM – 6PM