Tory Burch brought her spectacular spring 2024 collection to a new New York City landmark,  the American Museum of Natural History.

The 230,000-square-foot, $465 million space houses millions of specimens across six floors above ground, four of which are open to the public, and one below.

For her Spring 2024 collection, Burch pondered the idea of effortless in dressing.

“I was thinking in this chaotic world, what does effortless mean? How do we quiet the mind? I started with color palettes and super airy fabrics and textures and proportion play, which is very new for us,” Burch said. “And then I also looked at some of the things that are iconic for our brand, like a caftan or tunic, and tried to mix them up differently, clothing that frees up space in your mind.”

“I go back to women being restricted with everything from crinolines to hair nets; I wanted to crash that idea,” Burch said of striving to make conceptual fashion comfortable.

There were lots of tunics, light-weight materials, sculptural pieces, short hemlines and layering for an effortless elegance. The purple that was a them as well, was a nod to spirituality.